Welink Accountants Welink Accountants
Rebranding Accountants

My Advisers has become Welink Accountants

Welink Accountants

Welink Accountants

My Advisers is a networking platform created by the leading European Matchmaker, Welink.

Its services cater to accountants that wish to increase their client portfolio by optimising their online presence. It also offers an effective solution for clients who are looking for an accounting firm, allowing them to find and contact the firm that will meet their needs in just one click.

For the sake of greater consistency and relevance, we have now decided to change its brand name to Welink Accountants. 




Welink, A European leader in matchmaking!

 

Founded in 2018 by Charles Passereau (CEO) and Kévin Goncalves (COO), Welink is a French SaaS for online visibility development, lead generation, and conversion.

 

Welink offers its services to professionals such as chartered accountants, tradesmen, solicitors, and communication agencies. Through an annual subscription, it provides a dedicated platform and the necessary tools to advance online visibility and business growth. We support more than 5,000 partners with the ambition to offer our services to over 11,000 professionals by the end of 2021.

 

Welink currently has 4 platforms: Welink Accountants, Welink Agencies, Welink Legal, and Welink Builders.

 

It’s present in 8 different countries: France, Great Britain, Italy, Germany, Spain, Portugal, Belgium, and Ireland.

 

Since its creation, Welink has raised €5.7 million: €1.5 million in seed funding and €4.2 million in Series A - and intends to continue this momentum.



 

Welink, our parent brand, has become a coherent entity 

 

As part of our efforts to rebrand in a meaningful way, we have decided to use the name Welink for all of our matchmaking sites.

 

We want to focus our brand on our ability and commitment to connecting businesses and people. We also wish to emphasise our core vision: to make professionals stand out by giving them the edge they need to grow their business and connect more effectively.

 

Our motto "we match, you grow" is a representation of our overall aspiration to facilitate connections while helping businesses find their place and reach their full potential.

 

Our rebranding has allowed us to emphasise the consistency and coherence of our mission and vision across sectors while highlighting the diversity of our fields and our ability to grow organically and innovate.

 

More than ever, Welink finds its strength in the unity of its missions and wishes to present itself as an integrated entity. Our main objective is to connect people and facilitate the digitalisation of independent professions, and above all ensure the success of our clients.  

 

That’s why, in addition to the Welink logo taking on a new life and a design more representative of our core values, all our brands and websites have been rebranded.

 

In doing so, we have kept the Welink name at the forefront of our brand and focused its image on our matchmaking efforts in different industries. For instance, our matchmaking platform for accountants, My Advisers, has become Welink Accountants. 



Welink is true to its core values, now more than ever

 

We believe it’s important to maintain the integrity of our brand and stay loyal to our core values while making regular changes to improve. Our new visual identity is a testament to our original goals and our willingness to move forward and adapt to a changing business landscape.

 

Welink has established itself as a structured and ambitious salestech, but that's not all we represent.

 

More than ever, we represent a company that is committed to its culture and the values that drive it and its people. Autonomy, collaboration, consideration, intensity, and transcendence remain the foundations of our identity and fuel our performance every day.

 

Through its new visual identity, Welink never loses sight of its desire to give every professional in the world the edge they need to stand out with a digital matching ecosystem that combines innovation and simplicity.

 

Supported and driven by a team of individuals who constantly work to transcend themselves and achieve their goals, Welink succeeds every day in the challenge of staying true to its values while further developing its ambitions and plans.



Welink Accountants : expanding marketing activities

 

Our recent fundraising will allow us to maximise our marketing efforts and bring our clients' projects to fruition.

 

Dedicated to our desire to further expand and develop our presence as a leading player in the marketing industry, we have been thorough in implementing new, improved, and innovative marketing strategies to help small and large businesses alike. 

 

We consider this ongoing effort to establish our presence as a global marketer to be a representation of Welink's perseverance and dedication to its values. As such, we continue to move forward with vigour and cement our position as one of France's largest and fastest-growing startups in the year 2021.

 

We have ambitious plans to steadily increase the number of professionals registered on our platform over the course of 2021. Welink Accountants aims to continue the rapid and seamless rollout of its services to the market and structure itself as the premium networking platform for accountants.



Increased brand relevance and consistency 

 

My Advisers has become Welink Accountants! Indeed, this name change was justified by a few points. Firstly, we wanted to emphasise the fact that Welink is the parent brand of our various platforms! 

 

Secondly, this change has created a real uniformity around our existing and future websites. Each site has been named Welink, followed by the relevant "industry sector" as is the case for Welink Accountants.

 

Our choice of rebranding with an English name was motivated by Welink’s international dimension. 

 

Finally, Welink is constantly evolving and growing, particularly due to the increase in the number of platforms we plan to offer in the near future. For this reason, we wanted to simplify the identity of each platform and create a truly uniform and meaningful network around Welink.



Welink Accountants, the platform that connects professionals and individuals



Welink Accountants, formerly My Advisers, is a matchmaking platform designed to facilitate direct contact between qualified accountants and clients!

This solution meets the needs of both professionals (accountants with different specialties) and clients. To find the accounting firm that best meets your needs, it couldn’t be easier, just visit the site: xxxxxx

 

Each firm registered on the Welink Accountants platform has a personalised listing specially designed for it, indicating the accountant’s specialities, skills, languages, and other relevant information. This allows you to select the firm you want to work with in a way that’s efficient and relevant to your needs.

Indicate the expertise you require and/or select your location, and a list of suitable accounting firms will be presented to you.

You will then be able to consult the profile of each of them and choose according to your needs. 




Our vision is clear 

 

To put self-employed professionals in the spotlight by implementing innovative and effective marketing strategies.

Welink has embraced its new identity with enthusiasm and drive as it moves towards a more global presence and influence in the digital sector. Our brand revolution is one of the many ways we hoped to bring new life to the Welink universe, and we can only hope that you join us on this exciting journey as we cover more and more ground globally.

 

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